I find that the mail sounds different to what they said earlier, too. Maybe it is aimed at the second prelaunch / kickstarter wave who pay / paid the $10 on prelaunch? It is the first time the Founders Edition is officially announced outside the $2-prelaunch-crew (VIPs) if I am not mistaken. Right now they are trying to figure out how to further communicate this matter without causing more confusion so there is no official statement at the moment.
And if it was like that, who cares? They wrote that they got offered $5000 off the bat for the 1/777 numbered machine. Why shouldn't they be allowed to prosper from their own creation? There is so much hype for this (which i good for the product). But it gets a bit ridicolous. A lot of entitlement in the WhatsApp group why the $2 crew should have advantage over ALL other buyers, how bumpboxx can't jack up prices etc. I won't pay more than necessary anyways because I want to drag that machine around.
What made me really sad was that earlier bumpboxx asked for ideas what to do with the highly collectible numbered models 1/777 and 777/777 of each color. They offered to auction them off for charity and asked for ideas. In 48 responses, only two picked up on the charity idea, most others are about how "WE, THE VIP" are the only ones who deserve those, how they would feel betrayed, first come, first served and so on.
It's a very selfish word we live in. It wasn't always like that.
EDIT: They just said that due to limitations on kickstarter, they can't make two markups for the Founders Edition, like $100 for the VIPs and $200 for the rest. All Founders Editions must be $200 extra. To calm the waves they are offering to add accessories worth of $200+. They created a poll where people can vote. Right now it looks like people are ok with that.