Reli
Boomus Fidelis
I can't speak for them, but prelaunches generate anticipation and a list of leads the company can follow up with when the kickstarter begins. That way they can send reminders to everyone. Better than just announcing a kickstarter and hoping people see it. It's also a good way to discover how many people want each color. If very few people want a particular color, they might consider cancelling it.



